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July 17, 2020

Beau Hudson is 7.

June 22, 2020

BTS: Kids Denim Shoot.

May 07, 2020

Kids #iso PARTY!!

May 06, 2020

Home is you.

April 14, 2020

#getjeggy with Kai.

April 14, 2020

#getjeggy with Amanda.

Top 5 Denim Trends

Let’s face it, you’ll find denim on heavy rotation in most wardrobes. Our fave fabric has changed over the years – from its early origins as a never-die industrial workwear staple to the flared 70’s cuts and how-low can you go denim and diamante embellishments of the early noughties. Here, we round up our top five denim trends for right now.

R to L: Marilyn Monroe serves us a denim look in the late 50's/early 60's via Pinterest. Elvis Presley in double denim in the 50's  and Princess Diana in the 90's classic white and denim via stylist.co.uk

1 - Distressing

Rips, asymmetry and raw edges are SO in right now. It all started with ripped knees and has extended through to un-hemmed edges and custom cuts that give our staple favourites a streetwear vibe. No longer considered alternative, you’ll find this kind of denim will pass at most events – from breakfast to dinner.  

Some of our fave Beau Hudson Denim Looks 

2 - Relaxed fits

    Guys, for a while there we went TIGHT and tiny. Back in the early 80’s, limited sizing saw fashionistas lining up to sit in a cold bath to shrink their jeans to their skin. And we can’t forget the barely-there Daisy Dukes Jessica Simpson sported in Dukes of Hazzard circa 2005. Mum or ‘Mom’ jeans first came on the scene in the 50’s and enjoyed a resurgence in the 80’s, but now we can enjoy them in a range of cuts. That’s not to say tight isn’t still in, and now we’re lucky enough take advantage of new technology fitted denim that makes the most of your curves. And for little people, fitted no longer means 'restrictive', with fresh denim that moves with your babe

    Style tip: Throw a relaxed fit Distressed Denim Jacket over stripes, florals or a fitted jegging jean, or pair with animal print for a classic vibe. 

    From the deepest depths of Indigo, we now are seeing more lighter denim come through. Finding the perfect shade of denim is almost an art form. We are loving the light blue washes that still show a hint of the deeper base blue. The best part? These pieces look better over time!

     

    4 - Customisation

    On Wednesdays we wear pink – only now we’re customising our denim too. Think embroidery, iron or sew on patches and enamel pins on your denim jackets for instant cool-girl status.

    Want more denim? Shop our range of denim jeans, denim shorts, relaxed fit jackets and chambray shirts for kids, kids overalls and more for women and men online here

     denim through history

     

      Distressed denim

    relaxed denim  

    light denim wash

     

    Customised denim

     

    denim

     

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