We are Beau Hudson - Australia’s most loved Family Fashion Brand. We design and create vibrant, long lasting and on-trend baby, kids and adults clothing that inspire you to live your most vibrant life.
Sash is the designer and creative mastermind (total right-side brain vibes) while Roscoe wears the left-side hat, using his complimentary skills in the day-to-day running of the business. Together, they have three gorgeous boys (#boymum) who are the lively inspiration behind everything Beau Hudson represents, including the name.
There’s Halen Beau (the kind hearted eldest), Duke Hudson (the life of the party), and Knox Lion (the cheeky one who snuck in after BH began). The boys frequent throughout brand campaigns, bringing their insane energy, big smiles and warm nature to everyday life at BHHQ. Even our iconic Denim Jegs were “rigorously” road-tested by them, so you can best be sure they’re skateboard-proof, rough-and-tumble-proof and ultimately long-lasting.